This SpaceX engineer just leaked how they use Grok Bot internally for GTM.
If you're in GTM, this is probably one of the most important articles you'll read all year.
Points summarized:
1. Connect Grok Bot to everything you already use
Salesforce, Gmail, Calendar, Sheets, Drive, Slack, Notion, Granola, Figma, X, LinkedIn, your data warehouse. Bot has its own computer running 24/7, so work happens even while your laptop's shut.
2. Build a bot team, not one assistant
→ Chief of Staff: owns meeting prep, inbox, post-call drafts, and orchestrates the rest of your bots
→ Prospecting bot: builds pipeline plans, pulls intent data, does deep research, drafts outreach in your voice, run overnight so it's ready by morning
→ Customer expert: one per strategic account, watches Slack, digests calls, runs weekly media rundowns, flags feature requests
→ Product expert: connected to the codebase (or Glean if no repo access) for answering technical questions live on calls without pinging an engineer
→ Forecasting bot: pulls from Granola, Gong, Slack, and email, and auto-updates Salesforce opp notes
→ Slides bot: owns customer decks in Figma, can auto-update a slide live during a call based on the Granola transcript
→ Sales coach: watches your Gong calls and gives feedback on what to improve
3. Real routine examples she shared:
→ Scans your inbox, drafts replies in your voice, skips newsletters and noise, never auto-sends
→ Drafts follow-ups from Granola/Gong notes the moment an external call ends
→ Learns your writing style by scanning 15-30 of your actual sent emails before drafting anything
4. The habits that make this actually work:
→ Onboard it like a new teammate: record yourself doing a task once, have it turn the recording into a skill
→ Feed it your writing before it drafts anything
→ Give continuous feedback and build rules/skills over time (she runs an actual "anti-slop" skill)
→ Bots can parallelize: spin up multiple cloud agents for simultaneous tasks
→ Bots can call other bots directly, her Chief of Staff calls her slides bot when it needs a deck built
Her own words: "the first AI tool that feels like a trusted colleague... I don't need to constantly rewrite output or babysit the agent."